BAD TO THE BONE.

Fat Dog Creative

I HOLD THESE TRUTHS TO BE AWESOME.

Design Solves Problems

Design Expands Boundaries

Design is an Interaction

Design Creates an Emotional Connection

I Believe Design Gives Form to Function

 

I believe ideas come from everyone, everywhere.  In fact, everyone I know is a designer in their own right.  And there are a few principles I believe—and I believe everyone should believe—about my design craft.  These truths drive me, motivate me, and ultimately help me redefine the power of design.

 

MY PROCESS: ALL IN A DAY'S WORK.

CONNECT

DESIGN

CREATE

I start by digging into the client’s brand and business situation to build a bridge between the brand and the audience. By looking at the world through the eyes of our audience, we open ourselves up to new inspiration and opportunities for problem solving.

Armed with insight, I embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.

In the create phase, the big idea is unleashed to the world through different touchpoints. It not only involves media outlets, but also the people behind the brand. Together, we design the whole brand story. And at this point, we watch the audience fall in love all over again with our client’s brand.

Brands are complex creatures with many moving parts, including the most unpredictable part of all: people. We are all participants of brands, whether as an employee, a consumer or just a casual observer.

 

The strongest brands unify all parties involved under a common vision.

 

The process of defining that vision starts with some serious digging.

I figure out what makes your brand truly, madly, deeply special. Why do your employees want to work here? Why do your customers want to shop here? It’s completely intangible and sometimes it’s buried under layers of not-quite-right attempts, but the heart of your brand is there and I relish the challenge of finding it.

Why is it important? Because having one brand anthem that resonates with employees, customers, etc. is the perpetual motion machine of brand loyalty. Employees who are engaged in their brand become ambassadors for it and create a better experience for customers. And customers reward a good experience with repeat business and advocacy. In other words, Branding is the secret sauce of any sustainable product or service.

ONE BRAND, ONE VOICE.

Discover how I build awareness for brands like yours.>>>>>>

ADVERTISING STRATEGY.  EVOLVED.  ENGAGED.

MY EXPERIENCE

After 30-something years in the business, I’ve partnered with a pretty broad array of clients in many different industries, including:

 

Arts, Entertainment and Leisure

Finance

Education

Health and Wellness

Nonprofit

Retail

Technology

Travel

Visitors Bureau

 

And here are some of the things I do on a day-to-day basis for my clients. It distills down to six big things, but wow does it keep me busy (and happy).

 

Brand Strategy

Brand Design

Convention and Visitors Bureau Branding

Corporate Communications

Employee Engagement

Marketing Communications

Retail Experience Design

Want to learn more about who we are, what we do or maybe even our favorite band? We’d love to chat. Drop us a line at, dawnp@fatdogcreative.com or call  636.346.4239.

@2015 Fat Dog Creative, LLC.  All Rights Reserved.

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